You’re a career coach who’s ready to scale. Now, growing your business means offering resources beyond one-on-one sessions. And you know digital products are the answer—but creating them from scratch feels overwhelming and costly.
Maybe you’ve looked into hiring a copywriter and designer, only to balk at the five-figure price tag. Or you’ve spent countless late nights DIY-ing templates, adjusting fonts and layouts, only to question if they’re polished enough to sell. Balancing client work while trying to build a product line is exhausting, leaving you stuck and wondering if there’s a faster, more affordable way to expand without sacrificing quality. Well, good news: there is. PLR digital products are your answer.
PLR—short for Private Label Rights—offers ready-made resources like job search guides, resume templates, workbooks, and more that you can customize, brand, and sell as your own. These resources allow you to add your personal touch, brand, and sell them as yours, without the high cost or time drain of starting from scratch.
So, let's cover everything you need to know about PLR digital products. From how they save you time and expand your reach, to practical product examples and tips for branding each one uniquely to fit your business, consider this your step-by-step roadmap for incorporating PLR digital products into your career coaching offerings. (Already know how PLR digital products work? Skip ahead to see the 7 best PLR digital products for career coaches you can choose from.)
What Are PLR Digital Products?
First things first, let's break down the basics: what does PLR even mean?
PLR stands for Private Label Rights. It might sound technical, but it’s actually simple. PLR products are done-for-you digital resources—think guides, worksheets, templates, ebooks, and more—that you can buy, customize, and sell as your own.
With a PLR license, you’re free to add your own branding, insights, and personal touches to each piece, so it feels like it was created just for your business. No starting from scratch—just ready-made, high-quality content that you can use to support clients, expand your coaching offerings, and even create new income streams.
Examples of PLR digital products for career coaches
Here are a few examples of PLR digital products tailored to career coaching expertise:
job search toolkits for commercial use
ready-to-sell resume templates
done-for-you workbooks and ebooks
Crafting quality materials takes time, but with PLR products, most of the groundwork is already done. Instead of spending hours crafting resources, you’re getting pre-made, professional materials you can implement right away. You just tweak and personalize it to fit your career coaching style and client needs.
And this is just the beginning. We’ll dive into specific PLR digital products and even more ways to use PLR products in a minute. But first, let’s look at how PLR digital products bring real value to your business.
4 Key Benefits of Using PLR Digital Products in Your Career Coaching Business
Why spend countless hours creating digital products from scratch when PLR digital products can do that heavy lifting for you? Think of it as equipping yourself with ready-made, flexible tools you can instantly use to serve clients, expand your services, and create extra revenue streams without adding extra hours.
Here’s exactly how PLR digital products make your work easier and your offerings stronger:
Save months of work. Instead of spending months developing worksheets, guides, or templates from scratch, PLR products let you create your digital offers in days because most of the groundwork is already done for you. Just get one of the ready-made resources for commercial use, add your unique touch, and launch faster, saving weeks or months of product development time.
Free up more time for money-making activities. PLR resources mean you don’t need to create every product from scratch, freeing up more time for what matters most—client sessions and business growth. Instead of spending hours developing products, you can focus on connecting with clients and expanding your offerings, confident in the products you offer.
Cater to different types of buyers. Some clients need quick solutions, prefer a DIY approach, or are looking for budget-friendly options before investing in your premium offers. Digital products give them that convenience and flexibility, letting you reach more people and increase your earnings—without adding more hours to your workload.
Add revenue-generating assets to your business. PLR digital products are ready-made assets you can turn into revenue. Package job search worksheets as a digital product or bundle resume templates into a premium offer. These products create new revenue opportunities without taking up more time, boosting both your value and your income.
Here’s how I see it: using PLR digital products is all about working smarter, not harder.
But to truly make an impact, they need to be high-quality and tailored to showcase your expertise. That brings me to the next point—the 7 best PLR digital products created specifically with career coaches like you in mind.
7 Best PLR Digital Products for Career Coaches
As a career coach, you’re always looking for ways to help clients land their next opportunity. PLR digital products offer you a fast, efficient way to add immense value without starting from scratch or trading your time for money.
1. Job Search Toolkit That Sells
The Job Search Toolkit That Sells equips you with ready-made workbooks on job search strategy, cover letter writing, and resume building. Customize and sell them as bundles or standalone products, or use them as lead magnets to draw in new clients.
Featured: Job Search Toolkit That Sells
2. Resume Shop Starter Kit
The Resume Shop Starter Kit includes 12 bestselling resume packages, marketing materials, and step-by-step launch instructions. All the inventory you need to set up shop in under a week is included, helping you launch your resume shop and add in-demand digital products to your career coaching offerings.
Featured: Resume Shop Starter Kit
3. PLR Resume Bundles
Need a smaller solution than the Resume Shop Starter Kit? Check PLR Resume Bundles. Each bundle includes four ATS-friendly resume templates in different styles, allowing you to easily customize for specific industries and job types. It’s an efficient way to match your clients’ unique needs without the extra work.
Featured: Modern PLR Resume Bundle
4. PLR Job Search Workbook
The PLR Job Search Workbook is a complete guide for job seekers on an effective job search strategy. It includes everything they need to plan their job search more efficiently in just 60 minutes. By the way, you can mix and match exercises from the workbook to create lead magnets, break them into smaller products, or offer the complete workbook as an all-in-one solution.
Featured: PLR Job Search Workbook
5. PLR Resume Writing Workbook
The 90-page PLR-licensed Resume Writing Workbook simplifies the resume-building process for your career coaching clients. It’s structured in clear, manageable steps to help them create standout resumes that recruiters notice.
Featured: PLR Resume Writing Workbook
6. PLR Cover Letter Workbook
The Cover Letter Workbook with PLR license provides a framework for writing strong cover letters. It will guide your career coaching clients on how to highlight their strengths and stand out from other candidates, making cover letter creation easier and more effective. (Plus, it gives them specific examples for inspiration that don't start with "To whom it may concern...")
Featured: PLR Cover Letter Workbook
7. PLR Resume Checklist
A resume is only as good as its details. The Resume Checklist ensures nothing important is overlooked, from contact info to achievements. It’s a quality control tool that helps clients polish their resumes to perfection. You can also offer it as a template or lead magnet.
Featured: PLR Resume Writing Checklist
Using PLR digital products like these boosts your career coaching services without adding more to your workload. They let you expand your offerings, save time, and deliver high-quality support that helps clients move closer to their career goals. Each tool is crafted to make both your work and your clients’ job search or career building journey smoother and more effective.
How to Use PLR Digital Products for Your Career Coaching Business
PLR digital products are flexible tools you can incorporate in multiple ways to boost your business. Here are three simple but powerful ways to start using them:
Use PLR digital products as part of your career coaching programs and services. Integrate them into your coaching packages to provide more value with less effort. For example, offer clients ready-made workbooks, guides, and templates as part of your 1:1 sessions or group programs. These materials help streamline your client interactions, delivering high-quality support without requiring you to create everything from scratch.
Sell PLR digital products as stand-alone products to diversify your offers and income. Offer job search toolkits, resume templates, or interview prep guides that clients can buy and use on their own. This not only adds a new income stream but also broadens your reach to people who aren’t ready for full coaching services but still need practical career help.
Use PLR digital products as lead magnets to attract new career coaching clients. Offer free downloads like resume checklists, resume templates, or short workbooks in exchange for an email address. This approach builds your list and establishes your expertise, turning curious visitors into potential clients without extra time or effort on your part.
As you can see, you can add them to your business in so many different ways.
But to make them feel like they’re truly part of your brand, you’ll want to add your own touch. So, let's cover the three easy ways to make any PLR digital product uniquely yours.
How to Make PLR Digital Products Uniquely Yours in 3 Simple Steps
Making PLR digital products truly yours doesn’t take much, but it makes a big impact. With a few quick adjustments, you can turn these ready-made resources into branded, high-value tools that feel custom-built for your clients. Follow these three simple steps:
Step 1: Add your branding to make it yours.
Start by adding your logo, brand colors, and fonts to each PLR product. This simple step instantly makes the content look like it was custom-made for your career coaching business. Consistent branding builds recognition and trust, making clients feel they’re getting something created from you for them.
Step 2: Layer in your expertise to boost the value.
Don’t stop at visual branding. Add your voice and expertise to the content. Whether it’s sharing relevant examples or offering additional tips, infuse the product with insights only you can provide. This way, clients aren’t just receiving a generic resource. They get your unique perspective, making each piece feel tailored and valuable.
Step 3: Polish the layout so it flows with your style.
Look over the layout and adjust anything that doesn’t align with your brand’s style. Whether that means reordering sections, swapping out images, or replacing some exercises or pages with alternative content, make sure the design flows naturally with your other materials. These small changes create a cohesive feel across your offerings and help clients see you as the professional they trust.
These small tweaks turn generic resources into something that feels like you made them for your clients. It’s all about adding that extra layer of polish, so your products reflect your brand and expertise perfectly.
And that's how even with PLR digital products, you can build something that is uniquely yours that stands out on the market.
FAQs on Using PLR Digital Products as a Career Coach
Let's answer some of the final questions you might have about using PLR digital products in your career coaching business:
Are PLR digital products worth it?
Worth it can mean different things depending on your goals, so ultimately, only you can decide that. But if ROI is on your mind and you’re asking, “When will the PLR digital product pay off?” I’ve built a Digital Product Calculator to help answer that. Just plug in your revenue goal, intended product price, and traffic estimates, and it will calculate how many people need to see your product to meet your goal—and when that could realistically happen. It’s a numbers-backed tool to show the potential return on PLR products, making your decision much easier.
Is using PLR digital products legal for my coaching business?
Absolutely! PLR digital products are designed explicitly for reselling and redistribution, so they are legal to use in your business. Just make sure to check the licensing terms on each product you buy, as some licenses may have specific guidelines on reselling or branding.
Can’t I just buy any digital product and resell it?
No, unfortunately, that’s not how it works. Most digital products on the market are for personal use only, meaning you can use them yourself but can’t resell or share them as your own. Doing so would violate intellectual property rights. To legally resell a product, you need to look for PLR (Private Label Rights) or commercial-use licenses, specifically allowing for redistribution. Always check the usage rights to make sure you’re on the right side of the law.
Can’t I use generic templates instead?
You could, but most generic workbook or ebook templates only look good on the surface. They may come with pretty placeholders, but they still require you to write the actual content from scratch, which can take weeks (or tbh, months!). And by the time you’re done, you often find the design doesn’t fully work, so you’re stuck tweaking layouts to make it fit... and it will all feel like you’re actually creating the product from scratch.
With ByRecruiters PLR digital products, you get everything ready to go: fully written, professionally designed resources that can fit your brand with minimal tweaks.
What tools do I need to create digital products?
To create digital products, all you really need are a few simple, affordable tools: Canva, Google Docs, Word, or Pages. These tools make it easy to design and customize products that fit your brand—and every PLR digital product mentioned in this post is created in these tools, so you can jump right in. If you're interested in more resources, check out all the business tools I use to create, sell, and promote digital products.
How much time will I need to customize these products?
Not much time at all. These PLR products are ready-to-use and require only minimal adjustments to match your brand. For small tweaks like adding your logo, colors, and a few personal touches, most coaches find it takes under two hours. If you're planning more extensive changes, you might spend a few hours to a couple of days. Either way, you’re saving weeks—if not months—compared to building from scratch.
TL;DR: Best PLR Digital Products to Grow Your Career Coaching Business
PLR digital products are a smart way to expand your career coaching business without adding more hours to your day. They give you access to high-quality, customizable resources that you can use to support career coaching clients, create passive income streams, and add new value to your services—all without starting from scratch. From job search toolkits to resume templates and lead magnets, these ready-made tools let you focus on what you do best: coaching.
With a few simple tweaks to make each product uniquely yours, PLR products allow you to offer a seamless, branded experience that feels personal to your clients.
By working smarter with PLR products, you’re setting your business up for sustainable growth, helping more people, and reaching new income goals—all without working longer hours.
Ana Colak-Fustin
Hi there! I'm Ana—founder of ByRecruiters.com. My business and career advice has been featured in Business Insider, Fast Company, Yahoo News, The Muse, and other global media. Plus, I've helped over 10,000 job seekers through digital job search tools. Ready to add done-for-you digital products to your HR or career services? Check them out here.