Ever wondered how you could turn what you already know into a steady income stream—without trading hours for dollars, packing your calendar with calls, or pouring tens of thousands into getting a business off the ground?
Six years ago, I found myself asking the same question. Low-ticket digital products turned out to be the perfect solution—and I have a feeling they might be for you, too.
Since then, I’ve sold over 10,000 of these low-ticket products, and here’s what I’ve learned: low ticket definitely doesn’t mean low impact. Even a $7, $17, or $27 product can stack up to 5- or 6-figure revenue over time.
So, in this post, I’ll walk you through how to turn simple digital products into reliable income sources. We’ll tackle the biggest challenges you’ll face starting out—finding the right product idea, pricing it right, marketing it, and getting it in front of the people who need it. I’ll also share the exact steps I used to scale my low-ticket products without ads or a huge following.
Stick around to see how low-ticket digital products can work for you.
What Are Low-Ticket Digital Products
Thinking about giving digital products a go?
Low-ticket items are an ideal starting point for beginners. Their lower price point attracts a broad audience, giving people a low-risk way to benefit from your expertise. Plus, digital means no inventory, no shipping issues—just straight value.
But before we get into the details, let’s start with the basics.
Defining low-ticket digital products and why they matter
When it comes to low-ticket digital products, think of items priced to spark those easy “add to cart” moments—typically ranging from just a few dollars to around $100. These price points lower the mental hurdle for customers, making it easy for them to say “yes” without overthinking. So, what exactly are they? Think of them as micro tools that tackle specific, everyday needs.
These products solve practical problems in a way that’s convenient, accessible, and affordable, making them ideal for three types of buyers: those who love a DIY fix, those who want quick results, and those looking for the most budget-friendly option. In my opinion, every business should offer to capture these huge market segments or risk missing out on an entire audience that is ready to buy.
Benefits of low-ticket digital products for beginners
Compared to high-ticket products, creating and selling low-ticket products has a few major perks:
Quick to create, easy to launch: Low-ticket products take less time to make, letting you get them out to your audience and potential buyers faster.
Low risk, high reach: Because of their price, low-ticket products are accessible to a broad audience, helping you reach more people without breaking the bank.
Builds trust and loyalty: By providing a valuable experience at a low cost, you’re setting yourself up to create lifelong customers.
Scalable passive income: After that initial work, your product can bring in income over and over with minimal extra effort.
Low-ticket vs. high-ticket digital products: What’s the key difference?
Low-ticket products are designed to reach a broad, high-volume audience. Priced affordably, they’re perfect for attracting new customers and offering a low-commitment way for people to try out your brand. High-ticket products, on the other hand, require a bit more trust and are typically aimed at customers who already know the value you bring. These premium offerings take more nurturing but come with a bigger payoff. For beginners, starting with low-ticket digital products is a smart move to build trust, grow your audience, and lay the foundation for future, higher-priced offerings.
4 Types of Low-Ticket Digital Products That Sell Well (with Examples)
Wondering where to start? Here are some tried-and-true options:
1: Ebooks and Guides
Ebooks are a simple, effective way to share your expertise. They’re perfect for packing valuable insights into one accessible, engaging product. From step-by-step guides to personal stories with a dose of insight, ebooks let you cover it all. (Just make sure you’re adding your unique perspective instead of rehashing what’s already out there, a Google search away.)
Example: 6-Figure Resume Guide
(Get instant access to 80+ done-for-you pages of the 6-figure resume guide / workbook.)
2: Templates
Templates are huge time-savers, whether for resumes, social media posts, budgeting, or any other topic you specialize in. They save people time and offer instant value. Based on my own experience selling 10,000+ resume templates, I can say that templates offering immediate value are in high demand.
Example: Professional Resume Bundle
(Fast-track product creation with this PLR resume bundle.)
3: Checklists
Checklists are a simple way to help your audience stay organized and on track. They take a big goal and break it down into clear, doable steps that make sense to follow. Perfect for covering everything from routines to project plans, checklists keep things straightforward and actionable.
Example: Resume Writing Checklist (Get the done-for-you resume checklist for commercial use.)
4: Workbooks
Workbooks bring your content to life by letting your audience dive in and take action. They’re perfect for guiding someone through a process, step-by-step, in a way that’s practical and engaging. From reflection prompts to action items, a good workbook is like having a coach on paper. Just keep it interactive and purposeful—every page should move them forward.
Example: Job Search Strategy Workbook
(Skip months of work with the done-for-you job search workbook.)
Want more ideas? If you're an HR or career professional, like a recruiter, career coach, or resume writer, you should get the Digital Product Ideas Vault for instant access to 50+ ideas you can start creating today.
3 Steps to Create Low-Ticket Digital Products People Want
Now, let’s get into creating a product people will actually buy:
Step 1: Find your niche and choose a product idea.
Start by looking at your own skills and the problems people are trying to solve. What do you know well, and where can you provide real value? Platforms like Reddit, Quora, and Google Trends are perfect for spotting what’s trending and where gaps might exist. Need a kickstart? This guide helps you find the right product idea in 60 minutes.
Step 2: Validate your idea.
A little market research goes a long way in knowing if your idea will click. If you already have a following, ask them directly what they think about your product idea. If not, dive into forums like Reddit or Quora, check social media threads, and browse competitor sites to see what people are actually asking for. Notice repeat questions, frustrations with current options, or open requests for help? Those are all strong signs there's a demand waiting for a solution. When you see consistent engagement around a topic, you know you’re onto something people are ready to pay for.
Hint: the guide above will help you with the research, too.
Step 3: Design and create your low-ticket digital product.
Now it’s time to bring your product to life. Start by outlining what your audience needs most. This helps you stay focused and ensures every piece is useful. Keep your design simple but professional, with clear steps or sections that guide users through the content. Tools like Canva and Google Docs make it easy to create visually appealing and accessible products.
Just a quick note for my fellow perfectionists: Please don’t stress about perfection on the first go. Get something valuable out there, then improve based on feedback. A well-designed, user-friendly product sets you up to deliver results people will love. Want to speed things up? Get done-for-you, 100% customizable digital products for commercial use. Download, customize, and sell them as yours.
What Tools and Tech You Need to Start Selling Low-Ticket Digital Products
After creating your digital product, you’ll need three essentials: a platform to host it, a way to process payments, and marketing channels to drive traffic to your product.
Most digital product platforms handle hosting and payments in one, but let’s break down each step to keep things clear.
1. A platform to host your digital products
This is where your digital product lives online—where customers can see product photos, read descriptions, and learn everything they need to decide to buy. You have options:
Tip: Strong descriptions and high-quality product photos make a huge difference. For professional, polished mockups that look like you hired a designer, check out Moyo Studio.
2. A platform to process payments
If your hosting platform doesn’t process payments, you’ll need a separate solution. Options like Stripe, PayPal, and Wise integrate seamlessly with most sites and make transactions smooth for customers.
3. Marketing channels
Even the best product won’t sell if people don’t know about it. So, choose a few marketing channels to drive regular traffic to your product. You can go with:
Social media: LinkedIn, Instagram, Facebook, TikTok, etc.
Content marketing: Blogging, YouTube, Pinterest, Reddit, etc.
Not sure where to start? Consider your strengths: do you prefer writing or creating videos? Do you like short-form or long-form content? These answers can guide you to the best channels for your style and preferences. Alright, now that you’ve got everything in place, let’s talk about the factor that can make a huge impact on your sales: your product price.
How to Set the Right Price for Your Low-Ticket Digital Product
Pricing a low-ticket product doesn’t have to be complicated, but it’s essential to find a number that feels right for both you and your audience. Here’s how to choose a price that attracts buyers, maximizes value, and fits seamlessly into your product strategy.
Step 1: Research similar products to find your pricing range.
First, look at similar products in your niche to get a sense of what’s typical and what buyers are comfortable paying. Browse popular platforms like Etsy, Gumroad, or even social media shops to see how creators with similar offerings are pricing their products. Pay attention to what makes each product unique—like extra features, design quality, or bonus content—and factor that into your pricing. Finding a competitive range helps position your product well and gives you a solid benchmark for what your audience may expect.
Step 2: Tap into the value and audience needs.
A low-ticket price typically ranges from $5 to $100, but the best price depends on your product’s depth and your audience’s needs. If your product offers a quick, easy win—like a checklist, one-page guide, or mini-template—consider pricing on the lower end. On the other hand, if it provides more comprehensive value, such as a workbook or resource bundle, a slightly higher price can be well-justified.
Step 3: Make it a “no-brainer” purchase.
The goal with low-ticket pricing is simplicity—it should feel like an easy, “no-brainer” purchase for your audience. Think about whether they’d feel comfortable buying at this price without hesitation. A good rule of thumb is to ask yourself, “Would my audience feel good about buying this at this price without too much second-guessing?” That’s where your pricing sweet spot lies.
Want to find a price that also aligns with your income goals? Try the free digital product calculator and play with different price points and goals to get a sense of what you’d need to make it worthwhile, which can be super helpful in deciding what your first digital offer could look like.
4 Best Marketing Strategies for Low-Ticket Digital Products
Selling low-ticket products is all about visibility and ease of purchase. Here’s a breakdown of effective marketing strategies that help your product reach the right audience without needing a massive following or huge ad budget:
1. List your product on online marketplaces.
Platforms like Etsy, Creative Market, and Gumroad aren’t just places to sell. They’re powerful marketing channels on their own. Listing your product on marketplaces instantly puts it in front of an established, high-volume audience searching for items just like yours. Plus, these platforms are often trusted by buyers, making the purchase decision even easier.
2. Leverage Pinterest for evergreen traffic.
Pinterest is a perfect marketing channel for driving steady traffic to low-ticket products, thanks to its highly visual, search-based format. The best part? Pinterest content has a long shelf life, bringing in traffic for months after you post. I literally have dozens of pins I posted four years ago that still bring hundreds of people to my site and products each month.
Wondering how to use it? Create multiple eye-catching images of your digital product. Link each pin directly to your product page and include keywords that your audience would use to find it. And keep doing that on repeat.
3. Write blog posts that naturally lead to your product.
Blog posts are a great way to educate your audience and bring organic traffic to your product. Write posts that offer practical tips, insights, or how-tos related to your product, then naturally link to it as a solution within the content. Not only does this provide helpful information, but it also sets your product up as the logical next step for readers.
4. Use social media to show your product in action.
Finally, there’s social media. Like it or not, platforms like Instagram, TikTok, Facebook, and LinkedIn are unbeatable for reaching a wide audience and getting eyes on your product. Don’t shy away from being repetitive. Most people need to see something a few times before it sticks. Show up regularly, mix up your messaging, and keep reminding your audience what your product can do for them. Remember that repetition builds familiarity, familiarity leads to trust, and trust leads to sales.
Okay, your low-ticket digital product idea? Check. Technical setup? Check. Pricing and marketing? Check, check. Now, let’s wrap it up by answering any final questions you might still have about low-ticket digital products.
FAQs: Selling Low-Ticket Digital Products
Can low-ticket products really generate significant income?
Absolutely. Low-ticket products can attract a much larger audience, and when marketed well, even a $10 or $20 product can add up to 5- or 6-figure revenue over time. Want proof? Here’s a snapshot of my revenue from just one of my digital products.
For context, this $10 product was something I created in June 2023. It wasn’t my first, so it took around six hours to pull together since I already had the content and resources ready—just needed to tweak the design. Fast forward to October 2024, and it’s generated over $20,000, covering my entire year’s rent in Sweden.
Every low-ticket sale counts, and as you can see, it really does add up.
Why not just skip low-ticket products and create a high-ticket one?
If you already have the skills, knowledge, and confidence—by all means, go for it!
Six years ago, though, I was in a different place. I had no idea how digital products worked, let alone how to price them, sell them, or create a white-glove experience for my customers. Plus, I didn’t have the confidence to charge premium prices without a solid understanding of what made a great product.
Starting with low-ticket products let me test my ideas, get real feedback, and build a product that people genuinely love, all without a big upfront investment. High-ticket products often require more time, complexity, and money to create, which can be risky if you’re still learning what your audience really wants. Low-ticket products are a perfect entry point: you get to refine and improve based on real customer feedback and, over time, even transform them into high-ticket offers if that’s your goal.
How do I start without a huge following on social media?
If it helps, I have fewer than 5k followers across Instagram, LinkedIn, and my newsletter. And I’m not actively trying to grow them right now. Instead, I create evergreen content for SEO-friendly platforms like Pinterest and Google.
For example, content I posted on Pinterest four years ago still brings hundreds of visitors to my site each month—something social media just doesn’t offer. So, even if you don’t have a big following, you can do the same. With SEO and keywords, you can consistently attract people to your low-ticket products without needing a massive social presence.
What are the best platforms to sell low-ticket digital products?
The best platform for selling low-ticket digital products really comes down to your goals, knowledge, and audience. Your own website is a top choice if you want full control over branding and customer experience, which is perfect for building direct relationships with buyers.
If you want a quick setup, Etsy and Gumroad are user-friendly with low fees, while Shopify offers more customization if you're building a full storefront. For niches like eBooks or design assets, Amazon and Creative Market plug you into massive audiences that are ready to buy.
Final Thoughts on Selling Low-Ticket Digital Products
Starting with low-ticket digital products is a smart move for anyone looking to break into online business. They’re affordable to create, scalable, and perfect for testing the waters without a big upfront investment. Whether you’re selling ebooks, templates, or workbooks, low-ticket products help you reach a wide audience, build trust, and set up a steady revenue stream.
Here’s why they work so well:
Low risk with high reward: Low-ticket products are budget-friendly and accessible, making them ideal for beginners.
Scalable revenue: Once created, they can continue generating income without being limited by your working hours or capacity to support a specific number of clients.
Audience builders: These products are a no-pressure way for customers to try your brand, helping you grow trust and create a loyal following.
Ready to give low-ticket digital products a try? Start small, deliver real value, and watch your audience and revenue grow.
Ana Colak-Fustin
Hi there! I'm Ana—founder of ByRecruiters.com. My business and career advice has been featured in Business Insider, Fast Company, Yahoo News, The Muse, and other global media. Plus, I've helped over 10,000 job seekers through digital job search tools. Ready to add done-for-you digital products to your HR or career services? Check them out here.